JOIN THE MOVEMENT

Every kid deserves to be seen, heard, understood, and empowered.

I wrote Calm the Chaos because the parenting world kept treating my own kid like a problem to fix. Six years later, the methodology has reached over a hundred thousand families. Parents who used to think their child was broken now know better. Kids who were labeled "bad" finally feel safe.

There are millions of families still waiting for this work. If you coach them, write to them, podcast to them, or sit across from them in your practice, you can help me get there. The CTC Partner Program is how we scale a movement that says: behavior is communication. No child is broken. Every parent is exactly who their child needs.

Dayna Abraham, founder of Calm the Chaos
Dayna Abraham
Founder, Calm the Chaos
The work has been featured in
USA Today Parents Magazine Lifehacker Motherly Institute of Child Psychology ADDitude Magazine

One referred family can pay you for a year.

The Huddle is a monthly membership. Families don't churn out in 30 days because the methodology actually gives them something that's working. Your commission keeps showing up, month after month, on the same referral.

1
family referred to the Huddle
12 mo
typical retention window
Recurring
commission every month they stay

Specific rates are in the partner agreement at approval. The Course (entry, one-time), the Huddle (membership, recurring), and Momentum + Conquer & Thrive (deeper coaching, higher ticket) all sit on the same methodology. Partners typically lead with the Huddle and sequence the rest from there.

Why this won't feel like the last affiliate program you ran.

01

You'll talk to me. Not a partner manager.

Jason and I read every application and answer every partner email. If you want to JV a launch, that's a conversation between founders, not a vendor request.

02

Real-time dashboard. Monthly payouts. On a date.

Every click, every sale, every commission visible the moment it happens. Payouts run the second Wednesday of the next month. Stripe or PayPal, your choice. 1099 e-filed at year-end so tax season isn't your problem.

03

Reciprocity that's real.

If your offer fits the CTC audience, I'll promote it back. Not on a tit-for-tat scoreboard. Because the families on my list trust my recommendations, and I won't waste that trust on filler.

04

Assets that don't make you cringe.

No fake-sounding swipe copy. No "AS SEEN ON" graphics built for someone else's brand. Methodology one-pagers, real customer stories, brief excerpts you can drop into context. Nothing that asks you to pretend to be a marketer.

Help me reach the next million families.

Five-minute application. Read personally by me and Jason. Approvals back within a few business days. JV launch inquiries route straight to the founders.

Cookie window? 30 days, plus email-match attribution beyond that.
When do partners get paid? Monthly, second Wednesday. $100 minimum, carryforward below.
What if my list is small? Fit beats size. We approve on alignment, not headcount.

Questions first? Email partners@calmthechaos.co.